J. Russell McClellan
Russ McClellan is an experienced senior executive that brings to client companies entrepreneurial energy, strong leadership, proven marketing and communication skills based on creative problem solving insights developed over 25 years working as a senior marketing executive for major corporations. He has a record of devising creative solutions to complex marketing and communications problems that tightly integrate organizational and financial goals for major healthcare, consumer product and service based companies as well as major not for profit organizations.
Mr. McClellan formed Argonaut Consulting Group in 2005 to provide marketing strategy consulting services to his clients in developing unique insights and competitive opportunities based on an integrated view of the client’s products/services, its markets, and competitors. He has lead the creation and implementation of highly successful marketing strategies for a wide range of clients whose products and services target both general audiences and culturally and ethnically diverse markets in a wide range of industries.
Mr. McClellan currently provides Marketing and Strategy training and counsel for the Goldman Sachs 10,000 Small Businesses Program, a $500 million investment to develop entrepreneurs and small businesses across the country developed in conjunction with Babson College, ranked #1 graduate Entrepreneurship program in the world by Financial Times.
Prior to founding Argonaut Consulting Group he was head of client services for Rapp Collins, a division of Omnicom and the world’s largest direct and digital agency. In this role his clients were a variety a variety of Fortune 100 companies and new ventures. His clients included Kaiser, Lowes, Chase, PNC, Merck, Pfizer, Atkins and a variety of for profit and not for profit clients. He was responsible for directing the clients development of integrated marketing, advertising and public relations strategies by developing insights based on a unique understanding of the “consumer”, market trends and the competitive landscape and integrating those insights into strategies that delivered consistent market share and profit growth. He provided strategic insights and leadership to client senior marketing and operations executives on brand development, brand integration, customer targeting insight, and customer value enhancement programs.
Mr. McClellan received an M.B.A. in finance and corporate strategy from the University of California, Los Angeles, and a Bachelor of Science degree in Health Sciences from the University of Utah. He also completed the Babson Advanced Management program representing Omnicom. He has taught at the undergraduate and graduate level, both domestically and internationally, for over 20 years.